# Plan the content-to-commerce journey.

By Hilvy. Updated 2026-10-25.

Choose one collection or campaign and review it with content and commerce owners. Do not place a real order for this exercise.

Output: A campaign brief, product-data boundary and tested buying route.

- [ ] Choose the shopping question.
  Identify what a visitor needs to learn before selecting or buying.
  Keep: A campaign purpose.
  Owner: ____________________
  Notes: ____________________

- [ ] Select useful product evidence.
  Check imagery, sizing, use information and claims against approved sources.
  Keep: A product-facts pack.
  Owner: ____________________
  Notes: ____________________

- [ ] Map commercial data ownership.
  Name the system for price, variants, stock and delivery information.
  Keep: A data ownership map.
  Owner: ____________________
  Notes: ____________________

- [ ] Follow the buying link.
  Check it reaches the intended product, variant or store on mobile.
  Keep: A destination and handoff check.
  Owner: ____________________
  Notes: ____________________

- [ ] Agree promotional expiry.
  Assign who removes or updates expired prices, offers and campaign links.
  Keep: An expiry and review rule.
  Owner: ____________________
  Notes: ____________________

A blank review worksheet from Hilvy. Checkbox changes on the web page are not included in this download.
This is not an audit, certification, legal advice or a guarantee of search performance.
https://www.hilvy.io