A Wildlife Vets charity providing critical veterinary support

Wildlife Vets International is a British charity that has been providing veterinary support to international wildlife conservation projects since 2004. They came to us with an outdated WordPress website that was difficult to maintain and didn't reflect the urgency or professionalism of their mission. We redesigned and rebuilt the entire site in Webflow, re-creating over 60 pages while carefully preserving blog links and SEO structure throughout the migration.

The old WordPress site was holding them back. It was slow, visually inconsistent, and required developer intervention for even basic content updates. For a lean charity relying on donations and institutional funding, every hour spent wrestling with a CMS was an hour not spent on conservation. The donation flow was clunky and disconnected from the site's narrative — potential donors couldn't see where their money was going, and the team couldn't easily update impact stories or launch new fundraising appeals without technical help.

Beyond the operational friction, the site simply didn't communicate credibility. When institutional funders evaluate a charity, the website is often the first checkpoint. An outdated, hard-to-navigate site signals organisational weakness — the opposite of what a charity competing for conservation grants needs to project.

We rebuilt the entire site in Webflow with a CMS-first architecture. The migration involved recreating over 60 pages — service pages, project case studies, blog posts, and partner profiles — while maintaining every existing URL structure and internal link for SEO continuity. Each page was redesigned with a consistent visual language that balances warmth and professionalism: natural greens and earth tones, generous whitespace, and photography that puts the animals and ecosystems front and centre.

The CMS was the real transformation. We built modular collection structures for projects, species, and funding appeals so the Wildlife Vets team can publish new content through the Webflow Editor without touching a single line of code. A custom donation integration connects seamlessly with their existing payment processor, and every project page includes dynamic progress bars that update as funding milestones are reached — giving donors real-time transparency into where their money goes.

Engagement increased by over 40% after launch. More importantly, the team now runs their entire web presence independently — new conservation projects go live in under an hour, funding appeals can be published same-day, and the donation flow converts visitors into supporters with clear, project-specific asks. Institutional partners have cited the site's professionalism as a factor in their funding decisions, which for a charity of this size represents a genuine return on investment.