Identity audit
We check the available logo files, colours, typefaces and existing materials. Gaps and contradictions are identified before the guide is written, so it documents an intentional system.
Brand guidelines your team can actually use.
Keep your brand recognisable when different people create the work. We turn your identity into clear guidance for logos, colours, typography, imagery and layouts, with examples that answer everyday design questions.
- Brand guidelines
- Clear review points
- A useful handover
More than a finishing touch.
Inconsistent slides, websites and sales materials often come from missing rules, not a lack of care. A practical guide gives your team and external partners a shared starting point, without requiring a designer to approve every small decision.
Talk through your briefWhat we can help with.
These are the building blocks. We agree the deliverables and review rounds around your brief, so the scope is clear before work starts.
Core visual rules
Logo spacing, colour values, typography hierarchy and accessible colour combinations are laid out clearly. Examples show what to do and what to avoid in common situations.
Real applications
We demonstrate the system on agreed examples such as a web page, presentation or social post. These make the rules easier to apply than a page of specifications alone.
A useful source of truth
The handover can include a PDF, an editable guide and an organised asset library. Templates and future updates are scoped separately so ownership and maintenance are clear.
From a clear brief to a useful handover.
Share the identity assets you already have and a few examples of recurring materials. We will distinguish between documenting your existing brand and creating missing parts of the identity.
Find the character
We learn about your audience, positioning and the parts of your existing identity worth keeping. References help agree a direction before design begins.
Make it tangible
We explore a focused set of directions and develop the chosen one on the materials people will actually see. Feedback is collected at agreed review points.
Put it to work
We prepare the agreed files and templates, explain how to use them and leave your team with a clear source of truth for future work.
A feel for our work.
A short look at the websites we design and build.
The next pieces, if you need them.
Start with this service. Bring in the related work when it helps, not because it is part of an oversized package.
Before we get started.
Can you document a brand another designer created?
Yes, if you have permission to use the assets. We review what exists, flag missing source files or licences and agree whether any additional design is needed before documenting the system.
Can the guide include writing style?
We can include a concise tone-of-voice section with approved examples. A deeper messaging or copywriting project needs its own scope, particularly when positioning has not yet been agreed.
Will it work for non-designers?
That is the aim. We favour short explanations, visible examples and usable templates over a long document full of abstract rules. The guide is shaped around the materials your team regularly creates.
Let’s talk about brand guidelines.
Tell us what you are working on, what is getting in the way and where you would like to get to. We will help define the next step.