Webflow Just Changed Its Pricing. Here's What It Means for Your Site.

On 13 May 2026, Webflow published a pricing update. The headline is simple: two mid-tier site plans are becoming one, a new Team tier is launching, and AI credits are being added to every workspace. But the details matter, especially if you're managing client sites or deciding whether to switch to annual billing before the deadline.

Here's a clear breakdown of what changed, what it costs, and what we actually recommend.

What changed

CMS and Business plans merge into "Premium"

The biggest structural change is the consolidation of the CMS ($23/mo) and Business ($39/mo) site plans into a single Premium plan. On an annual contract, that's $25/mo. Monthly, it's $39.

Webflow has a pricing calculator at webflow.com/pricing/calculator to help you work out your exact change. It's worth running your active sites through it before the deadline.

Basic plan gets a small increase

The Basic plan moves from $14 to $15/mo on annual billing ($23 to $25 on monthly). Static page limit doubles from 150 to 300 pages, which is a useful improvement for simple marketing sites.

New Team plan

This is the most interesting addition. The Team plan sits between self-serve and Enterprise and is aimed at growing teams that have outgrown their current setup but aren't ready for a full Enterprise contract.

It includes one site with 100 CMS collections, 10 workspace seats, Localization, and a bundle of features that were previously Enterprise-only: AEO agents, page branching, single-page publishing, site activity log, custom SSL certificates, and security headers.

It's available on annual contract only. You'll need to contact Webflow's sales team to get it.

AI credits in every workspace

Webflow is introducing a credit-based system for all AI features — site builder, alt text generation, AI code components — and including a baseline credit allowance in every workspace plan. The credits reset monthly on self-serve and annually on Team and Enterprise plans.

When does this kick in?

The timing depends on your workspace type:

Most existing sites: changes take effect at your next renewal on or after 29 June 2026. You can lock in your current plan by switching to annual billing before that date.

Freelancer and agency workspaces: you have until 16 November 2026. Webflow has deliberately given more runway here since agencies often manage sites on behalf of clients who need time to review the change.

New site plan purchases: the new pricing applies from today.

What we recommend for clients

We manage Webflow sites for a range of clients at different plan levels. Here's our honest take on each scenario.

On CMS plan — small price increase, better limits

The move from $23 to $25/mo is minor. More significantly, the old 2,000 CMS item limit and the need for add-ons disappears. If you've ever bumped against CMS limits or paid for add-ons, this is a better deal. No action needed — you'll be migrated automatically.

On Business plan — check your bandwidth

If you're using anywhere near 100GB of monthly bandwidth (high-traffic sites, lots of video or large assets), the drop to 50GB matters. Check your Webflow analytics dashboard to see your typical bandwidth usage before the deadline. If you're under 50GB most months, no issue. If not, bandwidth add-ons will be available.

Should you lock in annual billing now?

If your site is currently on monthly billing, switching to annual before 29 June locks in your current price for another 12 months. Whether that's worth it depends on your situation. For clients who are confident they're staying on their current plan, it's an easy saving. For clients who might upgrade or need the flexibility of monthly, it's less clear-cut.

We're working through this with clients case by case. If you're unsure, drop us a message and we'll look at your specific setup.

Is the Team plan relevant for you?

Most of our clients won't need it. But if you have a growing marketing team hitting the limits of self-serve — needing multiple editors, proper publishing workflows, or Localization — and Enterprise feels like overkill, the Team plan is worth a conversation.

The inclusion of AEO agents and page branching is notable. These are genuinely useful for teams managing fast-moving content sites, and they've been Enterprise-only until now.

The bigger picture

Pricing changes are rarely just about pricing. This one tells us a few things about where Webflow is headed.

The merger of CMS and Business into a single Premium tier simplifies the decision for new customers. Webflow has always struggled to explain the difference between those two plans clearly, and this removes the ambiguity.

The Team plan is Webflow acknowledging a real gap in the market. There are plenty of companies that have genuinely outgrown self-serve but find Enterprise too heavy. Creating a named, visible option for them — with a real feature set rather than just more seats — is a smart move.

And the AI credits announcement matters as context. Webflow is positioning itself as an "agentic web marketing platform". Adding AI credits to every workspace is a way of saying: AI features aren't a premium add-on here, they're central to how the platform works. That's a deliberate contrast to tools that charge separately for every AI interaction.

Whether all of this is the right long-term strategy for Webflow is a separate question. For now, the practical ask is simple: check which plans your sites are on, run the pricing calculator, and decide whether locking in annual billing before June makes sense. If you want us to do that review for you, we're happy to.