Migrate from Ghost to Webflow
Move from Ghost to Webflow with full content migration, SEO continuity, and zero-downtime cutover.
Ghost served you well, but teams migrate to Webflow for faster publishing, cleaner performance, and lower total cost of ownership.
Why teams are leaving Ghost
The most common drivers we hear from teams making this move.
Publishing speed
Teams need faster iteration than Ghost allows.
Performance
Core Web Vitals need improvement beyond Ghost defaults.
Flexibility
Webflow offers more control where Ghost falls short.
Total cost
Webflow often works out cheaper for the capabilities needed.
Want a personalised migration plan from Ghost?
Tell us about the current site, the content and the risks. We can then outline what a responsible migration scope needs to cover.
Ghost vs Webflow at a glance
Both platforms build websites — the trade-offs differ.
| Capability | Ghost | WebflowRecommended |
|---|---|---|
| Publishing | Ghost editor | Webflow editor |
| Performance | Ghost speed | Webflow speed |
| CMS | Ghost content | Webflow content |
| Customisation | Ghost flexibility | Webflow flexibility |
| Hosting | Ghost hosting | Webflow hosting |
The Hilvy Ghost-to-Webflow roadmap
A structured process refined across 50+ migrations.
- Step 01
Audit & inventory
Crawl Ghost, export every URL and content type.
- Step 02
Architecture
Map Ghost content into Webflow models.
- Step 03
Core templates
Rebuild highest-traffic pages first.
- Step 04
Content migration
Bulk migrate all content via API.
- Step 05
SEO & redirects
Full 301 map, schema, sitemap, integrations.
- Step 06
Cutover
DNS cutover, 30-day monitoring, editor training.
Plan the migration with a clear scope
We can review the current Ghost site and agree the content, URL, functionality and launch checks the plan must include.
Ready to move off Ghost?
We can discuss the current site, migration risks and next steps. A proposal follows an agreed inventory and scope.
Ghost to Webflow — FAQ
Your project is in the right hands
A wealth of experience across a range of disciplines — from front-end development and backend engineering to QA, strategy, and beyond.