Migrate from HubSpot CMS to Webflow
Move from HubSpot CMS to Webflow with full content migration, SEO continuity, and zero-downtime cutover.
HubSpot CMS served you well, but teams migrate to Webflow for faster publishing, cleaner performance, and lower total cost of ownership.
Why teams are leaving HubSpot CMS
The most common drivers we hear from teams making this move.
Publishing speed
Teams need faster iteration than HubSpot CMS allows.
Performance
Core Web Vitals need improvement beyond HubSpot CMS defaults.
Flexibility
Webflow offers more control where HubSpot CMS falls short.
Total cost
Webflow often works out cheaper for the capabilities needed.
Want a personalised migration plan from HubSpot CMS?
Tell us about the current site, the content and the risks. We can then outline what a responsible migration scope needs to cover.
HubSpot CMS vs Webflow at a glance
Both platforms build websites — the trade-offs differ.
| Capability | HubSpot CMS | WebflowRecommended |
|---|---|---|
| Publishing | HubSpot CMS editor | Webflow editor |
| Performance | HubSpot CMS speed | Webflow speed |
| CMS | HubSpot CMS content | Webflow content |
| Customisation | HubSpot CMS flexibility | Webflow flexibility |
| Hosting | HubSpot CMS hosting | Webflow hosting |
The Hilvy HubSpot CMS-to-Webflow roadmap
A structured process refined across 50+ migrations.
- Step 01
Audit & inventory
Crawl HubSpot CMS, export every URL and content type.
- Step 02
Architecture
Map HubSpot CMS content into Webflow models.
- Step 03
Core templates
Rebuild highest-traffic pages first.
- Step 04
Content migration
Bulk migrate all content via API.
- Step 05
SEO & redirects
Full 301 map, schema, sitemap, integrations.
- Step 06
Cutover
DNS cutover, 30-day monitoring, editor training.
Plan the migration with a clear scope
We can review the current HubSpot CMS site and agree the content, URL, functionality and launch checks the plan must include.
Ready to move off HubSpot CMS?
We can discuss the current site, migration risks and next steps. A proposal follows an agreed inventory and scope.
HubSpot CMS to Webflow — FAQ
Your project is in the right hands
A wealth of experience across a range of disciplines — from front-end development and backend engineering to QA, strategy, and beyond.