Language and content structure
We plan which pages are shared and which need local variants. The CMS structure and translation workflow are selected around the people responsible for keeping content current.
Reach different markets without making every update a separate website project. We plan and build multilingual sites with clear language navigation, manageable content and room for proper local review.
Translation alone is not enough. Longer headings, different product details and local conversion paths can change the experience. We consider those differences alongside the technology that keeps translated pages connected.
Talk through your briefThese are the building blocks. We agree the deliverables and review rounds around your brief, so the scope is clear before work starts.
Connect translated pages to the original, with space for a proper language review.
We plan which pages are shared and which need local variants. The CMS structure and translation workflow are selected around the people responsible for keeping content current.
Navigation, headings and forms are tested with translated content. The agreed language set informs typography and layout choices, including any scripts needing specialist review.
Language URLs, metadata and relevant hreflang relationships are configured for the agreed site structure. Existing pages and redirects are reviewed when introducing languages to a live site.
Your reviewers get a preview and an editing workflow before launch. Translation, local legal copy and ongoing localisation costs remain visible responsibilities in the project scope.
Share the target languages, markets and who will approve translations. We agree the URL structure, translation workflow and whether each region needs different content or functionality.
We agree the audience, page journeys and what a useful launch looks like. Content, integrations and editing needs inform the platform, rather than the other way around.
You review the work in a shared design file and on a working preview. Components, real content and responsive behaviour are developed together, not left until the end.
We check the agreed journeys, devices and integrations before release. Your team gets the documentation and editing walkthrough needed to own the site afterwards.
A short look at the websites we design and build.

Start with this service. Bring in the related work when it helps, not because it is part of an oversized package.
Often, yes. We review the site and compare native localisation with an integration such as Weglot. The choice depends on your content, required languages and editing workflow.
Translation can be coordinated as a separate part of the scope. Machine-generated drafts should be reviewed by an appropriate language expert, especially for legal, medical or commercially sensitive content.
Yes, if planned into the content model. We agree which information is shared and which is local so regional teams do not have to work around a structure designed only for identical translations.
Tell us what you are working on, what is getting in the way and where you would like to get to. We will help define the next step.