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Webflow vs Squarespace — honest comparison

An honest comparison of Webflow and Squarespace — use cases, trade-offs, and when each is the right choice.

Webflow

Considering Webflow?

Look at the publishing workflow, the technical setup and who will maintain it.

When Webflow fits
Squarespace

Considering Squarespace?

Look at the publishing workflow, the technical setup and who will maintain it.

When Squarespace fits

Webflow vs Squarespace,
at a glance.

Practical comparison across the dimensions that matter most.

Both Webflow and Squarespace solve real problems differently. This comparison is based on hands-on experience building with both.

Webflow vs Squarespace: capabilities and trade-offs
What mattersWebflowSquarespace
Design control
CMS
Performance
SEO
Pricing
Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!
Liza MoiseevaCMO at CommonsMore client stories

Which would work for your team?

Bring your shortlist. We can talk through the website you need and the people who will manage it.

The differences
you will feel.

How the choice affects publishing, building and looking after your website.

Marketing sites

Webflow

Webflow for marketing

Squarespace

Squarespace for marketing

Depends on team and needs.

Content/blog

Webflow

Webflow for content

Squarespace

Squarespace for content

Evaluate the editor experience.

The platform is a start.
The experience is the point.

A look at the design and development work we bring to a project, from the first idea to the details people remember.

A look at the workWatch on YouTube

Our take.

Both Webflow and Squarespace are production-ready. The right choice depends on your team, content model, and roadmap.

Get a recommendation for your project

Your questions,
answered.

More to talk through? Tell us about your project.

Is Webflow better than Squarespace?

Neither is universally better — it depends on your use case.

Can I migrate between them?

Yes — we handle migrations in both directions.

Which is better for SEO?

Both achieve excellent SEO with proper implementation.

Can Hilvy build on both?

Yes. We recommend based on fit, not preference.

Let’s make the
right next move.

Share what you are building, what is getting in the way and who needs to use it. We can help you choose the platform and shape the experience around it.