Build around real collection material.
Sequence approved photography, film and product context with deliberate typography and space. Keep image rights, mobile crops and media loading part of the creative brief.
Website design for fashion brands
We design fashion websites that give collections a distinctive story and buyers a useful next step. Lookbooks, editorial features and campaign pages stay manageable, with wholesale and direct-to-consumer journeys planned around the systems that actually process the sale.
- Give the collection character
- Keep editorial publishing flexible
- Separate wholesale and retail
Let the collection lead, then make the route useful.
A wholesale buyer, journalist and consumer need different information. Plan the visual story and the commercial handoff together rather than asking one campaign page to do every job.
JOORWebflow marketing-site maintenance, new landing pages and structure improvements for a wholesale fashion platform.
Make launches easier to publish.
Create a repeatable model for collections, lookbooks, credits and editorial. Define how past seasons remain accessible and how unavailable products or expired campaigns are presented.
Connect the correct buying route.
Distinguish wholesale appointments, stockist discovery and consumer checkout. Prices, stock, variants and transactions should use the authoritative commerce or wholesale system rather than a manually maintained copy.
The systems around the website.
Connect the website to the tools your team already uses, with a clear plan for publishing and enquiries.
Collection CMS
Publish lookbooks, campaigns and editorial material in a consistent Webflow system.
Explore Collection CMSWholesale and commerce routes
Assess the actual booking, catalogue or transaction provider and preserve the buyer’s context where supported.
Explore Wholesale and commerce routesLaunch support
Keep collection releases, campaign destinations and changing content in an agreed development queue.
Explore Launch supportBy Hilvy · Updated
Brief one collection launch.
Use an approved collection and distinguish wholesale, press and consumer needs. Do not place a real order during the review.
Leave with: A collection story, credited media list and commercial-route map.
Download blank checklist (.md)No signup. Ticks are not sent to us. The download is a blank copy with space for owners and notes.A feel for our work.
A look at the websites we design and build.
Fashion website questions.
Can you build a lookbook without replacing our shop?
Yes. A Webflow brand or editorial site can direct people to the existing commerce platform. We agree how collection content, product links and availability stay consistent before building.
Can wholesale and consumer journeys share the site?
Yes, with clear audience routes and distinct next steps. A wholesale appointment or login should not be confused with consumer checkout; access and ordering remain with the appropriate system.
What does the JOOR example demonstrate?
It shows ongoing Webflow marketing-site work for a wholesale fashion platform, including landing pages and structure updates.
Can editors publish a new season?
We can create reusable collection and editorial templates with guidance on assets, credits, links and archive status. Commercial facts still need to come from their approved source.
Give the next collection a clear digital story.
Bring approved collection material, the intended audience and the commerce destinations that need to work.