Investment Group for Defi, Acceleration, and Growth
Key outcome
Figma-to-Webflow launch for a DeFi investment brand rebrand
Alpha Citadel Ventures supports early-stage crypto projects on every step of their business development journey in decentralised finance investment. They connect promising DeFi startups with direct investment and strategic guidance. We designed and built their responsive landing page in Webflow to support a re-brand and public launch.
Alpha Citadel Ventures was preparing for a rebrand and needed a digital presence that conveyed credibility and momentum to both crypto founders and institutional investors. They had no existing website to build from, and the launch timeline was tight. The page needed to communicate their investment thesis, showcase their value proposition, and drive inbound interest from qualified projects, all within a single, focused experience.
We designed the landing page in Figma, working through iterations to land on a visual identity that balances the technical sophistication of DeFi with the trust signals investors expect. The design was then developed into a fully responsive Webflow site, with careful attention to typography, spacing, and motion to create a premium feel without slowing down the page.
We structured the content hierarchy to lead visitors from the value proposition through to a clear call to action, with sections covering the investment approach, team credentials, and pathways for projects seeking funding. The Webflow CMS was set up so the Alpha Citadel team could update team profiles, portfolio highlights, and landing page copy as the firm evolves.
Alpha Citadel Ventures launched their re-brand with a polished landing page that supports their positioning in the DeFi investment space. The responsive Webflow build loads quickly across devices and gives their team the flexibility to iterate on messaging as they grow. The site now serves as the primary entry point for crypto projects seeking investment and strategic partnership.
Selected Work
































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