We had the opportunity to work on an exciting project for FMpay, a reliable and secure UK payment services provider.
Key outcome
Regulated fintech site with HubSpot and custom API integrations
FMpay is a trusted, regulated UK payment services provider offering multicurrency payment acceptance and fast, secure global transactions. They needed a marketing website that could match the reliability and professionalism of their payments infrastructure.
As a fintech provider handling real money flows, FMpay's online presence had to project security, trust, and technical competence from the first page load. Their existing site did not reflect the sophistication of their platform, and they lacked the integrations needed to capture and route inbound leads effectively.
We built FMpay's entire marketing site in Webflow using Finsweet Client-First methodology, creating a polished corporate design system with custom API integrations, secure registration forms, and a visual language that balances professionalism with accessibility. We connected HubSpot CRM and Make automation workflows to ensure every form submission flows directly into their sales pipeline, with lead data structured and routed correctly from day one.
FMpay now has a Webflow website that instils confidence in prospective clients from the first interaction. The integrated CRM pipeline captures and qualifies leads automatically, and the site's clear articulation of their multicurrency payment capabilities supports ongoing business growth. The design system we established gives their team a scalable foundation for future campaigns and product pages.
Tech stack
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