Secure payment solutions with FMpay
We had the opportunity to work on an exciting project for FMpay, a reliable and secure UK payment services provider.
Key outcome
Regulated fintech site with HubSpot and custom API integrations
A marketing website for a payments business
FMpay provides multicurrency payment acceptance and global transaction services. Hilvy designed and built its marketing website, with a corporate design system, registration forms and integrations connecting enquiries to the sales team.
The scope was the customer-facing Webflow website and its connected lead workflow. The task was to explain the payment services clearly and give prospective clients a considered first experience of the business.
Clarity at the first point of contact
The previous website did not reflect the sophistication of FMpay’s platform. Its visual presentation needed a more consistent foundation, and inbound enquiries needed a clearer route into the tools used by the sales team.
For a payments business, the details of that experience matter. The page structure, language, interface and registration journey all contribute to how well a visitor can understand the offer and take the next step.
A consistent site and a connected workflow
Webflow and Client-First
We built the site in Webflow using Finsweet Client-First, with a corporate design system that balances a professional presentation with an accessible interface. A shared structure gives product pages and future campaigns a common foundation instead of treating each as a standalone design.
Registration forms, CRM and automation
The implementation includes custom APIs and registration forms, with HubSpot connected for CRM and Make for automation workflows. Lead information is structured and routed into the sales pipeline, linking the visitor’s website interaction to the team’s follow-up process.
This integration work sits behind the visible form. The page needs to make the next step clear, while the connected systems need to carry the submitted information into the right workflow. Both parts were included in the website implementation.
A foundation for future campaigns
FMpay has a Webflow marketing site with a consistent design system and an integrated enquiry pipeline. The same foundation supports further campaign and product pages, with the CRM connection already part of the site’s structure.
The case brings together website design and development and CRM and form integrations, showing how the public-facing experience and the operational work behind it fit together.
Working through something similar?
Tell us what you’re building and the challenge you want to solve.
Tools used in this project
Services behind the work
Explore the services connected to this FMpay project.
More about the FMpay project
What did Hilvy build for FMpay?
We designed and built FMpay's Webflow marketing website, a professionally structured site for a regulated UK multicurrency payment provider. The project included custom API integrations, registration forms, and a corporate design system.
What integrations were built for FMpay's Webflow site?
FMpay's site includes HubSpot CRM integration, Make automation workflows, and Finsweet Client-First structure, ensuring lead data flows correctly into their sales pipeline.
What services did Hilvy provide for FMpay?
Our services included Webflow development, custom API integrations, registration form setup, and corporate style guide design for a fintech-grade marketing website.
Your project is in the right hands
A wealth of experience across a range of disciplines — from front-end development and backend engineering to QA, strategy, and beyond.
Like what you see?
Book a free 15-minute call and let's talk about what you're building.
Read client reviews