Fresh Squeezed Ideas is a healthcare customer experience (CX) consultancy working with some of the world's leading pharmaceutical companies to reimagine how HCPs, patients, and payers experience care. They needed a modern, content-rich marketing website that could communicate their deep expertise and complex service offering clearly and compellingly.
Working in Figma, We created a clean, content-focused design system built around clear hierarchy, scannable layouts, and consistent UI components. As the Webflow designer and developer, We implemented custom animations, bespoke script integrations, and a full content migration from their previous platform, with a Webflow CMS structured around case studies, CX offerings, and thought leadership.
Conversion rate optimisation shaped the contact and case study journeys with cleaner paths and sharper CTAs. Technical SEO was implemented end to end: semantic markup, fast Core Web Vitals, structured data, an optimised sitemap, and proper canonical URLs. The result is a polished Webflow website that gives FSi CX a digital presence fit for partners like Moderna, Gilead, and Novo Nordisk.
