Model the content
Define reusable types, relationships, validation and publishing roles around the material your team actually maintains.
Headless CMS development for content that connects
When content must work across pages, products or teams, the model matters as much as the design. We plan a structured CMS, build the website around it and make sure editors can use the result.
- Content model first
- Connected frontend
- Editorial handover
One content system, carefully connected
A headless setup separates content management from its presentation. That freedom is useful only when the editorial workflow and frontend are designed together.
Sanity
Write it once. Use it where it belongs.
Structured content connects your stories, people and pages without copying everything.
Build the experience
Create a responsive website in Astro or another suitable frontend, with deliberate interactive elements and accessible page templates.
Prepare the editors
Migrate approved content, test previews and train the team on the fields and publishing process they will use.
An implementation you can inspect
This Hilvy website uses Astro for pages and Sanity for structured editorial content, with React used where an interaction needs it. It is evidence of our own implementation approach, not a claim that a client uses the same architecture.
Our own site demonstrates the destination stack. We would validate your content, integrations and editing needs before recommending a move.
HILVYGive people a reasonto choose you.Explore this website
A feel for our work.
A short look at the websites we design and build.
From content inventory to an editorial system
The choice of CMS follows a review of the current site, not a preference for a particular logo.
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Audit and map
Inventory content types, URLs, editors, locales, integrations and publishing bottlenecks. Decide what should stay, move or be retired.
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Prototype with real content
Test representative articles, pages and relationships in the content model before migrating the full library.
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Build, verify and hand over
Connect the frontend, check previews and redirects, verify important journeys, then document the editing workflow.
When headless earns its complexity
Where this helps
Teams publishing structured content in several places, supporting multiple editors or needing a tailored frontend that a monolithic website platform cannot comfortably deliver.
When to take another route
A headless CMS brings more moving parts. If your Webflow site already meets the design and editing need, improve it in place. We do not recommend migration just because a new stack is available.
Questions worth asking before you start
What does a headless CMS agency do?
We plan the content structure and editorial workflow, configure the CMS, connect it to a frontend and migrate the content that belongs there. The work includes previews, roles, integrations, testing and handover, not just a new editor interface.
Do you only use Sanity?
Sanity is a platform we know well and use on our own site. We still review the existing CMS, data model, permissions, hosting and team workflow before recommending it. The right solution may be to retain and improve your current setup.
Will a headless CMS improve SEO?
A CMS choice does not guarantee rankings. Search visibility depends on the rendered pages, useful content, crawlable links, metadata, canonicals, performance and a careful migration if URLs change. We include those in the build and launch plan.
Can you migrate content from Webflow?
Yes, if the destination is justified. We map collections, rich text, media, references and current URLs, then test representative content before a full import. Redirects and publishing ownership need to be agreed before cutover.
Is your content system helping or holding you back?
Show us what your team publishes and where the current workflow gets in the way. We can assess whether headless is worth it.