What is Structured Data (JSON-LD) in Webflow?
Short answer
Structured Data (JSON-LD) is part of how structured marketing sites are built and operated in Webflow — see the overview on this page.
Structured Data (JSON-LD) is part of how structured marketing sites are built and operated in Webflow — see the overview on this page.
This question is from
View the full glossary term page →Still have questions?
Book a free 15-minute call — we'll answer anything specific to your project.
Book a call →Related questions
Can I use CMS for non-blog content?
Yes — most of our most useful Collections are not blogs. Common ones: case studies, team members, locations, services, glossary terms, integrations, comparison pages.
Do CMS pages get indexed by Google?
Yes. CMS-driven pages render server-side as static HTML and are indexed identically to any other page on the site. Schema, OG tags, and canonical URLs can all be templated per Collection.
How does Hilvy use this in builds?
We model Collections, references, and templates so editors ship pages without breaking layout — then tune schema and performance.
How is Webflow CMS different from WordPress?
Webflow CMS is fully visual, with structured Collections and Collection Pages baked into the design surface. There are no plugins to install, no themes to fight, and no separate admin UI — editors work in the same canvas designers used to build the site.