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Website design for property technology companies

We design PropTech marketing websites that explain what the product changes for agents, landlords, operators or residents. Show the workflow and its dependencies, give each audience a clear route and make demo enquiries useful to the receiving team.

Explain the work your software changes.

A landlord, property manager and resident may use different parts of the same product. The marketing website should explain the relevant workflow without pretending to be the operational platform.

Helsfyr Atrium website from Hilvy’s published project.
Helsfyr AtriumInteractive Webflow property website, commissioned through Saentys.

Lead with a recognisable workflow.

Show an approved example of maintenance reporting, leasing administration or portfolio operations. State who performs each step and what the software actually does rather than listing disconnected features.

Make integration claims specific.

Distinguish a supported connection from a planned integration or file export. Publish prerequisites, available documentation and the owner of implementation questions alongside the product story.

Give the demo the right context.

Collect the organisation type and relevant workflow, not tenant or resident records. Keep support and resident access separate so public enquiries do not become an accidental operational help desk.

By Hilvy · Updated

Make one PropTech use case concrete.

Work with a product owner on one approved demonstration. Use synthetic records, not tenant or resident data.

Leave with: A use-case story, integration-facts list and demo enquiry brief.

Download blank checklist (.md)No signup. Ticks are not sent to us. The download is a blank copy with space for owners and notes.

A feel for our work.

A look at the websites we design and build.

A look at the workWatch on YouTube

PropTech website questions.

Is this the same as a real estate website?

No. This page concerns marketing property software and explaining its workflows, integration fit and demos. A development or property-listing site has different availability and viewing requirements, covered on our real estate page.

Can the website include a resident portal?

A secure operational portal needs its own authentication, permissions, data and support requirements. We can assess that as a separate app-development scope rather than add it casually to a public Webflow page.

How do you present integrations without overpromising?

Use current product documentation and approval from the integration owner. State whether the connection is available, partner-dependent or planned, and explain setup requirements. We do not turn a roadmap item into a delivered capability.

Can we show a product demo without exposing customer data?

Yes, with approved synthetic records or a recording prepared for publication. We agree the workflow and review the visible content before embedding it. A public demo should not expose live resident or tenancy data.

Show the property workflow your product improves.

Bring a safe demo, the integration facts and the questions buyers need answered before a sales call.