Website personalisation for small teams: start with one useful difference
Build a maintainable website personalisation pilot with a useful audience rule, one changed section, a default experience and honest measurement.
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Search & growth
Useful content, search visibility and better enquiries.
11 insights
Resource hub vs blog: build a library buyers can actually navigate
Choose between a blog and resource hub using buyer questions, content formats and maintenance needs. Includes a taxonomy example and content audit.
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Google ignores llms.txt. Here’s what it says to do instead
Google’s current guidance is explicit about llms.txt. Here is what that means for your website, and where to put the effort if search visibility matters.
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Don’t sell me an AEO audit: show me the path to pipeline
AI search visibility is useful only in context. A better brief connects the questions buyers ask to credible pages, clear next steps and qualified opportunities.
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How to measure AI search traffic without inventing attribution
Measure identifiable AI referrals, landing pages and qualified enquiries in GA4. Separate referral evidence, search visibility and unobserved influence.
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What a fractional marketing engineer actually does
The practical role between marketing and development: fixing the website, data and workflows that stop a good campaign becoming a useful result.
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B2B website lead generation: improve enquiry quality
Improve lead quality on a B2B website through clearer offers, credible proof, useful forms and better enquiry routing, with a practical measurement worksheet.
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Website redesign SEO: a Webflow plan to protect organic traffic
Plan a Webflow redesign with SEO in mind. Follow URL mapping, content checks, launch testing and post-launch monitoring using a practical migration worksheet.
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Webflow SEO checklist: what to check before and after launch
Use this practical Webflow SEO checklist to verify indexing, page settings, CMS templates, redirects and post-launch measurement, with a reusable audit sheet.
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AEO vs SEO for B2B websites: what changes in practice?
Understand AEO versus SEO for B2B websites. Compare the practical work, map buyer questions to pages and measure visibility alongside qualified enquiries.
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AEO checklist for Webflow: crawlability, answers and evidence
Use a practical AEO checklist for Webflow covering crawlability, clear answers, credible evidence and measurement, grounded in current search guidance.
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Landing for CasisDead, DeadCorp AGHAST6
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Morena Comms, a PR company in London
Paid social with Aura Ads
People Connect iPRES with Saenty's
Farming Software for the Modern Farmer with Synnefa
Karin Young
Fund a better future, confidently with Briink
Radically Better Car Rental with UFO Drive
Secure payment solutions with FMpay
Wellbeing that Works with Unmind
Real Time Measurement with IP Cameras CurbFlow
Christian confidential counselling
Unmind
A fine wine tasting community platform
Commercial property development website for Helsfyr Atrium
An environmental tech company reducing Co2 worldwide
Clinical trials with WithPower
DeskLodge meeting spaces
Body by Ciara's fitness subscription platform
Luxury Raffles properties from Singapore to Seychelles
Sustainability marketing technology by Provenance
NFT Marketplace app & website design
Creative Education With Glasgow School of Arts
Well-being website for Karin's therapy.
Automated e-commerce web app for AltSignals crypto and forex signals.
Web design & digital marketing agency.
The Fresh Nursery School website.
A Wildlife Vets charity providing critical veterinary support
Creative and commercial Media Foundry at Talenthouse
Provenance
Supporting businesses & building brands
Defi, Acceleration & Growth Investment Group
Hosted desktops in the UK powering small businesses
Index Signals for Telegram
Gregg Martin is a Comedy Central actor, writer, producer & content creator
ApexBull Forex education platform for an ex-wall street professional
Precix mobility wearables
FMpay
Flexciton smart scheduling
A review platform of curated forex and crypto providers
Renoster
Smart homes with Novus Electrical
UFODrive
Eden Bloom funeral care
Precix
Landing for CasisDead, DeadCorp AGHAST6
JOOR wholesale fashion
Climate Action with Commons.earth
Mirador Local manage business profiles
Rainforest carbon projects with Renoster
UK Care Management with Log my Care
VC Finance with Tech CFO
Morena Comms, a PR company in London
Paid social with Aura Ads
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