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Design & business

Branding, website scope and digital buying decisions.

13 insights

Design & business6 min read

SaaS Homepage Messaging: Stop Sounding Like Every Other Product

Clarify your SaaS homepage with specific positioning, product evidence and a useful next step. Includes a fictional before-and-after messaging example.

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Design & business

Interactive Product Demos: Show the Job Before Asking for a Call

Plan an interactive product demo that explains one customer task. Compare guided tours, video and live sandboxes, with a storyboard and measurement plan.

6 min readRead
Design & business

Website Animation: Where Motion Helps and Where It Gets in the Way

Give website motion a clear purpose. Plan product explanations, feedback, reduced-motion alternatives and a practical review checklist.

5 min readRead
Design & business

SaaS Pricing Page Design: Answer the Questions Behind the Price

Improve a SaaS pricing page with clearer billing terms, plan fit, limits and next steps. Includes an illustrative plan comparison and publishing checklist.

6 min readRead
Design & business

Creative Agency vs Branding Agency: Which Does Your Business Need?

Compare creative and branding agencies by positioning, identity, campaign and website deliverables. Choose the scope your business actually needs.

4 min readRead
Design & business

Ecommerce Web Design: Fix the Friction Between Browsing and Buying

Design & business

How Much Does a Business Website Cost? Compare the Scope Behind the Quote

Design & business

What Does a Digital Marketing Retainer Include? Ask for These Deliverables

Design & business

Brand Refresh vs Rebrand: Decide Before Redesigning Your Website

Design & business

Brand Identity vs Visual Identity: What Your Website Team Needs

Design & business

Website Design Brief Template for B2B Teams

Design & business

Webflow Website Cost: Build, Hosting and Ongoing Support

Design & business

B2B Website Redesign Checklist: Brief, Content and Launch

Selected Work

People Connect iPRES with Saenty's
People Connect iPRES with Saenty's
Farming Software for the Modern Farmer with Synnefa
Farming Software for the Modern Farmer with Synnefa
Karin Young
Karin Young
Fund a better future, confidently with Briink
Fund a better future, confidently with Briink
Radically Better Car Rental with UFO Drive
Radically Better Car Rental with UFO Drive
Secure payment solutions with FMpay
Secure payment solutions with FMpay
Wellbeing that Works with Unmind
Wellbeing that Works with Unmind
Real Time Measurement with IP Cameras CurbFlow
Real Time Measurement with IP Cameras CurbFlow
Christian confidential counselling
Christian confidential counselling
Unmind
Unmind
A fine wine tasting community platform
A fine wine tasting community platform
Commercial property development website for Helsfyr Atrium
Commercial property development website for Helsfyr Atrium
An environmental tech company reducing Co2 worldwide
An environmental tech company reducing Co2 worldwide
Clinical trials with WithPower
Clinical trials with WithPower
DeskLodge meeting spaces
DeskLodge meeting spaces
Body by Ciara's fitness subscription platform
Body by Ciara's fitness subscription platform
Luxury Raffles properties from Singapore to Seychelles
Luxury Raffles properties from Singapore to Seychelles
Sustainability marketing technology by Provenance
Sustainability marketing technology by Provenance
NFT Marketplace app & website design
NFT Marketplace app & website design
Creative Education With Glasgow School of Arts
Creative Education With Glasgow School of Arts
Well-being website for Karin's therapy.
Well-being website for Karin's therapy.
Automated e-commerce web app for AltSignals crypto and forex signals.
Automated e-commerce web app for AltSignals crypto and forex signals.
Web design & digital marketing agency.
Web design & digital marketing agency.
The Fresh Nursery School website.
The Fresh Nursery School website.
A Wildlife Vets charity providing critical veterinary support
A Wildlife Vets charity providing critical veterinary support
Creative and commercial Media Foundry at Talenthouse
Creative and commercial Media Foundry at Talenthouse
Provenance
Provenance
Supporting businesses & building brands
Supporting businesses & building brands
Defi, Acceleration & Growth Investment Group
Defi, Acceleration & Growth Investment Group
Hosted desktops in the UK powering small businesses
Hosted desktops in the UK powering small businesses
Index Signals for Telegram
Index Signals for Telegram
Gregg Martin is a Comedy Central actor, writer, producer & content creator
Gregg Martin is a Comedy Central actor, writer, producer & content creator
ApexBull Forex education platform for an ex-wall street professional
ApexBull Forex education platform for an ex-wall street professional
Precix mobility wearables
Precix mobility wearables
FMpay
FMpay
Flexciton smart scheduling
Flexciton smart scheduling
A review platform of curated forex and crypto providers
A review platform of curated forex and crypto providers
Renoster
Renoster
Smart homes with Novus Electrical
Smart homes with Novus Electrical
UFODrive
UFODrive
Eden Bloom funeral care
Eden Bloom funeral care
Precix
Precix
Landing for CasisDead, DeadCorp AGHAST6
Landing for CasisDead, DeadCorp AGHAST6
JOOR wholesale fashion
JOOR wholesale fashion
Climate Action with Commons.earth
Climate Action with Commons.earth
Mirador Local manage business profiles
Mirador Local manage business profiles
Rainforest carbon projects with Renoster
Rainforest carbon projects with Renoster
UK Care Management with Log my Care
UK Care Management with Log my Care
VC Finance with Tech CFO
VC Finance with Tech CFO
Morena Comms, a PR company in London
Morena Comms, a PR company in London
Paid social with Aura Ads
Paid social with Aura Ads
People Connect iPRES with Saenty's
People Connect iPRES with Saenty's
Farming Software for the Modern Farmer with Synnefa
Farming Software for the Modern Farmer with Synnefa
Karin Young
Karin Young
Fund a better future, confidently with Briink
Fund a better future, confidently with Briink
Radically Better Car Rental with UFO Drive
Radically Better Car Rental with UFO Drive
Secure payment solutions with FMpay
Secure payment solutions with FMpay
Wellbeing that Works with Unmind
Wellbeing that Works with Unmind
Real Time Measurement with IP Cameras CurbFlow
Real Time Measurement with IP Cameras CurbFlow
Christian confidential counselling
Christian confidential counselling
Unmind
Unmind
A fine wine tasting community platform
A fine wine tasting community platform
Commercial property development website for Helsfyr Atrium
Commercial property development website for Helsfyr Atrium
An environmental tech company reducing Co2 worldwide
An environmental tech company reducing Co2 worldwide
Clinical trials with WithPower
Clinical trials with WithPower
DeskLodge meeting spaces
DeskLodge meeting spaces
Body by Ciara's fitness subscription platform
Body by Ciara's fitness subscription platform
Luxury Raffles properties from Singapore to Seychelles
Luxury Raffles properties from Singapore to Seychelles
Sustainability marketing technology by Provenance
Sustainability marketing technology by Provenance
NFT Marketplace app & website design
NFT Marketplace app & website design
Creative Education With Glasgow School of Arts
Creative Education With Glasgow School of Arts
Well-being website for Karin's therapy.
Well-being website for Karin's therapy.
Automated e-commerce web app for AltSignals crypto and forex signals.
Automated e-commerce web app for AltSignals crypto and forex signals.
Web design & digital marketing agency.
Web design & digital marketing agency.
The Fresh Nursery School website.
The Fresh Nursery School website.
A Wildlife Vets charity providing critical veterinary support
A Wildlife Vets charity providing critical veterinary support
Creative and commercial Media Foundry at Talenthouse
Creative and commercial Media Foundry at Talenthouse
Provenance
Provenance
Supporting businesses & building brands
Supporting businesses & building brands
Defi, Acceleration & Growth Investment Group
Defi, Acceleration & Growth Investment Group
Hosted desktops in the UK powering small businesses
Hosted desktops in the UK powering small businesses
Index Signals for Telegram
Index Signals for Telegram
Gregg Martin is a Comedy Central actor, writer, producer & content creator
Gregg Martin is a Comedy Central actor, writer, producer & content creator
ApexBull Forex education platform for an ex-wall street professional
ApexBull Forex education platform for an ex-wall street professional
Precix mobility wearables
Precix mobility wearables
FMpay
FMpay
Flexciton smart scheduling
Flexciton smart scheduling
A review platform of curated forex and crypto providers
A review platform of curated forex and crypto providers
Renoster
Renoster
Smart homes with Novus Electrical
Smart homes with Novus Electrical
UFODrive
UFODrive
Eden Bloom funeral care
Eden Bloom funeral care
Precix
Precix
Landing for CasisDead, DeadCorp AGHAST6
Landing for CasisDead, DeadCorp AGHAST6
JOOR wholesale fashion
JOOR wholesale fashion
Climate Action with Commons.earth
Climate Action with Commons.earth
Mirador Local manage business profiles
Mirador Local manage business profiles
Rainforest carbon projects with Renoster
Rainforest carbon projects with Renoster
UK Care Management with Log my Care
UK Care Management with Log my Care
VC Finance with Tech CFO
VC Finance with Tech CFO
Morena Comms, a PR company in London
Morena Comms, a PR company in London
Paid social with Aura Ads
Paid social with Aura Ads

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